Color Me Blind - The Secret Behind Beverage Colors

Color Me Blind – That was the hit song that hit the UK charts in the 90s sung by the famous band ‘Extreme’. But come to think of it, colors rule every part of our lives. It has been long proven that hues determine the course of human behavior. The human being can perceive about 2000 different shades created in amalgamation with several colors around the environment. Of course, the meaning of the colors does vary in accordance with cultural differences. The fact still remains that the perception of innocuous substances and placebos are influenced by color. The psychology of colors is widely used in branding and marketing strategies. The color on the logo has an impact on the consumers’ spontaneous decisions. The perceived appropriateness of a color and its relationship to the brand creates a mental atmosphere for consumer buying. And so, food also relies on the psychology of color and the brighter the color, the more the consumer wishes to consume it.

In the beverage market, bright, distinctive colors are essential and effective selling points in the industry. The decision of a beverage brand depends on consumers’ expectations of flavor and appeal. Consistent, stable, and bright beverage colors play a vital role in the supply chain right through production to its movement to the consumer. Beverages can be transparent or opaque but require different formulations and techniques to measure and apply its relevant, chosen color. The most preferred color for beverages is brown. It bestows intensity and a sense of deliciousness to the drink. Most leading sugary drink companies use synthetic and certified beverage colors. With several checks and assessments in place for levels of toxicity, labeling the product with its content became a rule that listed everything except the type of color (natural or synthetic) used in the product. It is always marked as “permitted colors”. These synthetic versions are extremely popular due to their brightness, tinctorial strength, and cost-effectiveness. The colors came with their own set of downsides leading to harmful side effects with limitless or over-the-range usage.

Knowing the drawbacks of the application of synthetic colors, manufacturers such as BioActives came up with new and innovative ideas to develop formulations that not only gave bright tinges but contributed to nutritional value as well. The BioActives brand is well-known for its vibrant range of natural colors derived from marigold, turmeric, annatto, carrot, carmine, paprika, red cabbage, alfalfa, spinach, and beetroot. They come in several forms, are water soluble and with low ranges of pH (least acidic). They adopt a stringent collection, creation, conformation, and certifications process that proclaims the reliability and stability of the brand. The product is analyzed at every stage for heavy metals, contaminants and aflatoxins to derive the purest ingredient best used in food.

BioActives is internationally known for their wide assortment of natural products that are rich in vitamins, minerals, and nutrition. 

Resource : https://bioactivesjapan.wordpress.com/2016/07/29/color-me-blind-the-secret-behind-beverage-colors

Natural Food Colors – Choose Wisely

                                 Food coloring has been used since 1500 BC. Candy used natural color additives to make it taste and look good. Food pigmentation gives color to food and drink and until the 19th century saw natural extracts being used for the purpose. Come 20th century artificial food coloring such as Aniline gained popularity. These made the appearance of food appealing and attractive.

The problem

The process of adulteration of foods was predominantly responsible for the extensive usage of food coloring due to a competitive market place and partly due to the lack of administration of such adulteration a lot of which we still see today. Inorganic elements were cheaper and so chemicals such as red lead, vermilion and copper arsenite were used for recoloration purposes. Colors intended for dyeing textiles were also used in food. With the gradual increase in the utilization of color additives, history recorded allergies, deaths and adverse effects of toxicity in these agents. Due to their carcinogenic properties, children developed strange reactions due to coloring in fruit drinks, candies and breakfast cereals. It was then that administrative bodies woke up to impose restrictions on artificial food additives. Going forward artificial food coloring found its link to ADHD and cancer. During the 20th century a whopping 690 artificial colorings had been synthesized and 80 were rampantly available in the market.

The solution

Having understood the side effects of artificial food coloring awareness towards the usage of natural food coloring grew and as a result the health and safety of natural food colors are now being explored. Natural food colors are non-toxic and permitted dyes such as turmeric and saffron have pharmacological effects. Natural dyes are biodegradable and are harmonized with nature. Growing consumer concerns lead to the manufacture of natural food and beverage colors in their highly purified form.

Bio Actives, Japan uses a combination of expertise and technology to manufacture some of the most intense food colors customized to client requirements. Embarking on the mission of producing consistent, high-quality, safe and effective natural color solutions, the company produces around 17 different pigmentations from natural agents such as turmeric, marigold, annatto, algae, carrot, carmine, paprika, beet root, red cabbage, alfalfa, spinach and cane sugar. The colors can be safely used in beverage, confectionary, dairy, bakery, pet foods and snacks. The company adopts stringent collection, creation and conformation methodologies in their manufacturing facility. The creative department responsible for actual production of the products adopt streamlined standard operating procedures under sterile conditions.

Bio Actives, Japan manufactures a variety of nutritional ingredients, natural flavours and colors.

Bioactives – The Best Nutritional Ingredients Manufacturers In Japan

                              Nutrition is interpreted as the synergy between nutrients and its active components with health, maintenance and growth of the body. Substances such as phytonutrients, anthocyanins, tannins etc. are responsible for the subsistence of the human metabolic activity. Diet refers to a healthy and palatable intake of food and the preservation of nutrients from oxidation and preventing food-borne diseases. Clinical nutritionists and health professionals always provide dietary and nutritional plans that are meant to prevent chronic disease and provide remedial actions for nutritional deficiencies.

Poor diet results in poor nutrition causing an injurious impact on health. Improper consumption of nutrients can lead to low energy levels, obesity, diabetes mellitus cardiovascular disease, vitamin deficiencies and other associated diseases. Research also shows that improper nutrition can have an impact on mental agility – healthy foods promote spatial memory capacity and enables retention of information. But with changing lifestyle and environmental factors, dietary supplements are a necessity. With health incompatibility highly prevalent in the current scenario nutritional supplements and healthy functional foods are exigent.

In the name of instant supplementation and dietary prescriptive medication, many artificial over-the-counter medications are available. Synthetic and unnatural vitamins bring along with them dangerous chemicals which can impair an individual’s endurance capacity and can even break down immune systems exposing the person to the serious health risks.

Bio Actives Japan - 

Nutritional food ingredients manufacturers provide natural nutritional food supplements. Their products contain no harmful chemicals or artificial substances that are detrimental to consumption. They broadly provide nutritional ingredient products in the following categories:

Weight management: 

Fat burn and diabetic control is achieved with foods that contain alpha lipoic acid, FB3 and psyllium husk powder. All weight control is achieved by supplementing natural foods that play a great role in neutralizing  free radicals in the adipose cells.

Antioxidant treatments: 

Bioactives’ antioxidants provide valuable anti-ageing benefits. Defensive agents in the products boost immunity and actively heal help in healing wounds. Constituents are derived from fruit extracts.

Eye care: 

More for individuals who face macular degeneration with the deficiency of lutein, BioLutein containing lutein as an active ingredient is an oxycarotenoid that is an eye vitamin.

Men’s health: 

Aimed at providing improved vigour and strength to men, the products contain aglycone (soy ingredient) that enhances muscle and power.

Joint care: 

Especially meant for the older population, the products are meant to restore ambulation and mobility.

Women’s health: 

Products targeted at age rejuvenation and helps restore and maintain hormonal balances in women in their post-menopausal stages

All products manufactured by Bioactives Japan are natural and undergo rigorous quality control processes before the final output. Till date, no known side effects have been reported for any of Bio Actives products due to the stringent manufacturing and preparatory methods. Bio Actives are committed to creating better individuals and better societies by delivering safe and high-quality natural products.

Bio Actives have offices located in Japan (HO), US, Thailand, and Philippines, with their manufacturing unit located in Bangalore, India.